Thought Leadership Framework

LemonBridge’s research suggests that institutions that deliberately adopt thought leadership (TL) as a source of competitive advantage need not hard sell their programmes. TL is the fastest route to assert leadership position in the HE sector. TL helps institutions create pull markets.

At LemonBridge we help institutions become thought leaders. We provide end-to-end TL advisory, right from creating a TL framework for your to managing the front-end TL campaign for you. Our experts have years of hands-on experience in custom crafting TL frameworks. It does not matter whether you are an institution with just about 10 employees or 100,000, you can rely on us to custom build a TL program just for you. Our services are exclusive in nature and we do not engage with more than two players in any geographic location that we serve in.

Metric Development and Assessment

If you are already running a TL program and are looking for a method to measure its efficacy, you can rely on us to develop metrics for your program. Universal template metrics like ROI, % conversions, etc hold little or no relevance in a TL program. Every single metric is to be designed keeping in mind the objectives set for rolling out a TL program. You can depend on us to be very fastidious in selecting the right parameters to define each metric.

If you wish LemonBridge to roll out your TL campaign, metric development is inbuilt in our bouquet of TL services and you can be assured of the highest quality in capturing your institution’s TL performance.

Implementation

So you have already planned your TL campaign and do not have the bandwidth to implement it? Why fret when LemonBridge can anchor the job for you with an unmatched degree of commitment? Be it establishing your TL presence in social media or stoking positive feelings about your institution, be it creating a pull market for your services or helping you reach uncharted territories, be it placing a premium on your offerings or building a positive image for your institution you can depend on LemonBridge’s expertise to do the job for you.